About Us


Where sound & video converge.
NEWMADE | Studios is a full service digital media company based in The Netherlands that offers a wide scale of variety in music & video creation for brands, companies and advertising agencies.
Founded by Joep Smeele and Rinze Hofstee also known as producer & artist duo SICK INDIVIDUALS the team has over 12 years of experience in the music industry and 10 years of experience in video production & visual design. Our musically and visually trained professionals are working on sonic and visual branding for companies like Orange Cyber Defense, Lexus, Akkodis, The Adecco Group and Mercedes AMG Petronas Formula One Team.

Core Team

JOEP SMEELE
Co-Founder & Creative Producer
Master of Music 2013, with more than 11 year experience in Music Compositon, Production & Sound Design.

CINDY KOLEN
Production Manager
Production Manager & Certificated Crossmedia Designer. With broad experience in the video production industry.

BAS VAN DER KEUR
Junior Creative & Editor
Graduated VPRM visual media designer with broad experience in Final Cut, After Effects and Unreal Engine.

TOM EXTERKATE
Assistant Creative
Video & Visual Effects Assistant with experience in 3D, Unreal Engine, After Effects and Final Cut.

RINZE HOFSTEE
Co-Founder & Creative Director
Bachelor of Music 2012 , with more than 11 years experience in Music Composition & Production.

STIJN UIJTERLINDE
Senior Creative & Cinematographer
Master International Management, Senior Creative & Cinematographer with more than 9 years experience in media and visual design.

MARCELLINO SLOTERDIJK
Assistant Creative & Editor
Photo & Visual Effects Artist with experience in Unreal Engine, After Effects and Final Cut.

SAAKR AIT ERRAMAH
Assistant Creative
Photographer & Photo Effects Artist with wide experience in Photoshop and After Effects.
Behind Our Scenes







