Sound on for the full experience
Sound is how
we build brands.
This website was made to be heard.
Sound on for the full experience
This website was made to be heard.
We built our own world as artists.
Now we help brands build theirs.
Brands are no longer just seen or heard. They're experienced. We build the emotional world that makes that possible: creative concepts, cultural strategy and brand narratives that give your brand a feeling so clear, people know it before they can explain it.
Sound reaches people before they've decided to pay attention. We build the audio DNA of your brand. From the sonic logo that triggers instant recognition to the full brand theme song that fills a stadium, and everything in between. Every moment your brand is heard, it sounds like itself.
The most powerful brand moments happen when what you see and what you hear are completely in sync. We build them that way from the start. Brand films, content and music videos, conceived and crafted with the sound, from the first idea to the final frame.
Premium by default. From the very first note to the final frame.
Most brands have a logo. A colour palette. A typeface.
But ask them what they sound like and the room goes quiet.
Sound is the only brand asset that works when no one is looking. And yet most brands have never made a single intentional decision about how they sound.
A sonic identity is how you change that. Think of it like a puzzle. You start with the borders, the framework, the sonic logic that defines how your brand should feel in sound. Once that's in place, everything else slots in naturally.
Most brands have never been shown what's possible.
We show them.
Every track recorded, every frame edited, every concept developed in-house by the team you hire. This is what that looks like.
NEWMADE | Studios
Three founders. One shared obsession.
Zero compromise on quality.
We came from music. From stages, studios and cultures that demand you either move people or lose them. That instinct, emotional first and technical second, is in everything we make.
We work from our own music studios. Every track, every concept, every frame created in an environment built specifically for the work we do. That's what gives NEWMADE its sound and its speed.
Whether in a stadium or on a laptop, our work feels premium everywhere.
From first idea to final delivery, we stay hands-on. Adapting, refining, pushing until it feels exactly the way it should.
All these projects started with a conversation.
Let's chat.NEWMADE was built by people who were already doing the work before there was a company around it. Three founders. One shared obsession. Zero compromise on quality.
Rinze conceives the creative vision behind NEWMADE's work and directs it across music, film, and live production. A director with a Bachelor of Music in Music Production & Composition and over 15 years of experience, his compositional background informs everything he makes. He directs with a clear vision and an instinct for what resonates. On set or in the studio, the standard is the same: purposeful, precise, and built to connect.
Joep is NEWMADE's Creative Producer, responsible for the musical and creative production across every project the studio undertakes. With a Master of Music in Music Production & Composition and over 15 years in the industry, he brings depth of craft and a producer's clarity to every project. His involvement runs deep at every stage, ensuring that creative ambition is matched by execution. The result is work that is as considered in process as it is in outcome.
Dick spent a decade in the corporate world. It was there, long before sonic identity had a name, that he commissioned Rinze and Joep to create one. That moment didn't just produce great work. It produced NEWMADE. Today Dick connects creative ambition to commercial reality, because he's sat on both sides of the table.
Three founders. One belief.
You'll feel it in every project.
Where it gets made. A handful of moments from the space.
Why your brand needs a sonic identity before it thinks it's ready
The case for starting before you feel ready, and why waiting is the most expensive decision you'll make.
What we learned building a sonic identity from scratch
Inside the process. From first brief to full sonic world: what changed, what surprised us, what we'd do again.
Sound vs visuals: which one actually moves people?
The research is in. The answer might surprise your visual design team.
Premium by default: why small brands can sound world-class
The tools exist. The talent exists. The only thing missing is the decision.
The puzzle approach: how to build a sonic identity in stages
You don't need to do everything at once. Start with the borders. The rest follows.
How we made a stadium hold its breath
The story behind a ceremony score. What it takes. What it feels like when it works.
A 30 to 40 minute keynote where a brand is created live with the audience. Its sonic identity is produced on stage by Sick Individuals, in real time.
"800 people created a brand together today.
30 minutes later we dropped its sonic identity live on stage."
Schedule a free 30-minute call with the team and let's find out what's possible.
Book a call with the team → boreel@newmadestudios.com
