NEWMADE | Studios. An Artist-Led Creative Agency

Making brands famous for how they sound.

We built our own world as artists.
Now we help brands build theirs.

See our work Let's talk
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Sonic Identity✦ Sonic Logo✦ Campaign Music✦ Event Music✦ Brand Films✦ Content Production✦ Music Videos✦ Live Production✦ Trailer & Film Music✦ HBO✦ Warner Bros.✦ Paramount✦ Apple TV+✦ Coca-Cola✦ Adidas✦ Burger King✦ Dolby✦ Shimano✦ Yorkshire Tea✦ Sonic Identity✦ Sonic Logo✦ Campaign Music✦ Event Music✦ Brand Films✦ Content Production✦ Music Videos✦ Live Production✦ Trailer & Film Music✦ HBO✦ Warner Bros.✦ Paramount✦ Apple TV+✦ Coca-Cola✦ Adidas✦ Burger King✦ Dolby✦ Shimano✦ Yorkshire Tea✦
What We Do
Emotions
Creative Concepts · Brand Stories · Cultural Strategy

Creative concepts, brand stories and campaigns, shaped by music, culture and imagination.

Sounds
Sonic Identity · Music Production · UX Sound Design

We write and produce original music. From sonic logos and brand themes to music for film, trailers and live shows.

Visuals
Brand Films · Content Production · Music Videos

Brand films, commercials, music videos and visual content for live shows.

Sonic Identity

What does your brand sound like?

Most brands have a logo. A colour palette. A typeface.

But ask them what they sound like and the room goes quiet.

We create sonic identities for brands, from the first musical idea to its use across campaigns, products and experiences.

We test creative directions with target audiences to see how the sound is perceived.

Services

Our Expertise

01
Sonic Branding

Sonic identities, sonic logos, brand themes, audio guidelines and implementation.

02
Music & Composition

Original compositions, music production, campaign music and sound design.

03
Film & Trailer Music

Original scores, trailer music, cinematic sound design and music for film, television and advertising.

04
Creative Strategy & Concepts

Creative direction, campaign concepts, brand storytelling and experience development.

05
Visual Production

Brand films, commercials, music videos, visual concepts and live show content.

06
Research & Testing

Audience research, sonic identity testing, emotional response and brand recognition studies.

Work

Selected Work

Music and creative work across brands, film and entertainment.

projects
Who We Are

Creative Leadership

Rinze Hofstee
Rinze Hofstee
Creative Director

Rinze leads the creative vision behind NEWMADE's work across music, film and live production. With a Bachelor of Music in Music Production & Composition and over 15 years of producing and touring internationally with SICK INDIVIDUALS, his creative approach is deeply rooted in music.

Joep Smeele
Joep Smeele
Creative Producer

Joep leads music production at NEWMADE, drawing on more than 15 years of international experience as a producer and artist. He holds a Master of Music in Music Production & Composition, and his career includes SICK INDIVIDUALS.

Dick Boreel
Dick Boreel
Strategy & Business

Dick spent a decade in the corporate world, leading businesses and transformation at an international level. It was there, long before NEWMADE existed, that he commissioned Rinze and Joep to create a sonic identity. Today, he leads strategy and business development at NEWMADE.

Jochem Weierink
Jochem Weierink
Composer

Jochem leads NEWMADE's trailer and film music. His music has featured in trailers and campaigns for Game of Thrones, The Imitation Game, Fantastic Beasts, Yellowstone and Dune, and for brands like Coca-Cola, Burger King and Dolby.

NEWMADE studio, production room with lounge
NEWMADE | Studios, behind the scenes
NEWMADE | Studios, behind the scenes
NEWMADE | Studios, behind the scenes
NEWMADE | Studios, behind the scenes
NEWMADE | Studios, behind the scenes
NEWMADE | Studios, behind the scenes
NEWMADE | Studios, behind the scenes
NEWMADE | Studios, behind the scenes
NEWMADE | Studios, behind the scenes
NEWMADE | Studios, behind the scenes
NEWMADE | Studios, behind the scenes
NEWMADE | Studios, behind the scenes
NEWMADE | Studios, behind the scenes
NEWMADE | Studios, behind the scenes
NEWMADE | Studios, behind the scenes
NEWMADE | Studios, behind the scenes
NEWMADE | Studios, behind the scenes
NEWMADE | Studios, behind the scenes
NEWMADE | Studios, behind the scenes
NEWMADE | Studios, behind the scenes
NEWMADE | Studios, behind the scenes
NEWMADE | Studios, behind the scenes
NEWMADE | Studios, behind the scenes
NEWMADE | Studios, behind the scenes
NEWMADE | Studios, behind the scenes
NEWMADE | Studios, behind the scenes
NEWMADE | Studios, behind the scenes
NEWMADE | Studios, behind the scenes
NEWMADE | Studios, behind the scenes
NEWMADE | Studios, behind the scenes
NEWMADE | Studios, behind the scenes
NEWMADE | Studios, behind the scenes
NEWMADE | Studios, behind the scenes
NEWMADE | Studios, behind the scenes
NEWMADE | Studios, behind the scenes
NEWMADE | Studios, behind the scenes
NEWMADE | Studios, behind the scenes
NEWMADE | Studios, behind the scenes
NEWMADE studio, control room with lounge
Contact

Let's connect

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